Travel Alberta is reporting a stellar season for Alberta Tourism.

"Travel Alberta has put out their annual report and really wants to work with areas outside of the Rockies," explained Julia Fielding. "They really want to build regional centres to get visitors from all over the world to other parts of the province and have highlighted Drumheller as one of the focus areas."travel alberta (2)The Alberta Government and Travel Alberta to focus on Drumheller to increase annual tourism revenue

The 2016-17 annual results from Travel Alberta explain that $8.5 billion in revenue were recorded, which was an increase from the year previous of 4.7 percent. 34.8 million recorded visitors to Alberta translates into a 2.1 percent increase year-over-year and 1.6 million hotel rooms were booked throughout Alberta, making up nearly a billion dollars alone in the $8.5 billion of revenue recorded.

"Travel Alberta is about marketing the province. The government is about developing products, experiences and supporting destinations," Fielding commented. "We are working with the government to build our destination and to build more products. We have a session in about two weeks with the province, Canadian Badlands and Travel Drumheller all working together to look at how we can really push Drumheller as a destination."

The report from Travel Alberta includes a goal statement that the province would like to reach by 2020, which is $10 billion in revenue through what the province calls 'goosebump moments' and 'staycations'. The province, including Drumheller, aims to accomplish this by bringing new and exciting attractions to Alberta that will attract residents and international travelers alike.

"I think we are right on the cusp," Fielding concluded. "People are really pulling together. We had the TIBRE survey so now we know what some issues are, Now we can start making plans."

To view the report in full, click this link.

More Local News

Mayor reflects on successful Festival of Lights

It couldn't have gone off much better. That's the 50 cent synopsis of Drumheller Mayor Heather Colberg to Saturday evening's downtown Festival of Lights.

Fire safety paramount this Christmas season

It's starting to look like winter outside and most of us have either already hung the Christmas decorations or are making plans.

Festival goers brave the cold for a good time

Jack Frost did his best to put Drumheller in the deep freeze on Saturday, but he couldn't keep hundreds of people from flocking downtown for the third annual Festival of Lights.

Seatbelt use goes under the RCMP microscope

With winter driving conditions for the next several months, the RCMP's latest traffic enforcement initiative seems timely.

Local car buffs and CF Canada benefit from new calendar

With the new year fast approaching, people are going to need to get new calendars to help them plan their lives. A new local effort shows off the valley's top rides and raises money for a good cause.

Drumheller Fire Chief encourages ice safety this winter

The snow is sticking and the river is freezing, but that doesn't mean you should take a brisk afternoon walk on the Red Deer River.

How to protect your pets from coyotes

The high pitched quick yip of a coyote has been bouncing off of our valley walls as the dusk approaches.

Rate payers in Kneehill County get what they asked for

Staff from Alberta's Municipal Affairs minister will be coming to Kneehill County in coming weeks to see why some rate payers are upset with the municipal government.

The Royal Den Officially Opens Downtown

Drumheller has a royal addition to its downtown.

Travel not recommended by RCMP

Winter returned to Drumheller and area with a vengeance last night and this morning. is Drumheller's only source for community news and information such as weather and classifieds.

Search the Biz Guide