Travel Alberta is reporting a stellar season for Alberta Tourism.

"Travel Alberta has put out their annual report and really wants to work with areas outside of the Rockies," explained Julia Fielding. "They really want to build regional centres to get visitors from all over the world to other parts of the province and have highlighted Drumheller as one of the focus areas."travel alberta (2)The Alberta Government and Travel Alberta to focus on Drumheller to increase annual tourism revenue

The 2016-17 annual results from Travel Alberta explain that $8.5 billion in revenue were recorded, which was an increase from the year previous of 4.7 percent. 34.8 million recorded visitors to Alberta translates into a 2.1 percent increase year-over-year and 1.6 million hotel rooms were booked throughout Alberta, making up nearly a billion dollars alone in the $8.5 billion of revenue recorded.

"Travel Alberta is about marketing the province. The government is about developing products, experiences and supporting destinations," Fielding commented. "We are working with the government to build our destination and to build more products. We have a session in about two weeks with the province, Canadian Badlands and Travel Drumheller all working together to look at how we can really push Drumheller as a destination."

The report from Travel Alberta includes a goal statement that the province would like to reach by 2020, which is $10 billion in revenue through what the province calls 'goosebump moments' and 'staycations'. The province, including Drumheller, aims to accomplish this by bringing new and exciting attractions to Alberta that will attract residents and international travelers alike.

"I think we are right on the cusp," Fielding concluded. "People are really pulling together. We had the TIBRE survey so now we know what some issues are, Now we can start making plans."

To view the report in full, click this link.

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