Travel Alberta is reporting a stellar season for Alberta Tourism.

"Travel Alberta has put out their annual report and really wants to work with areas outside of the Rockies," explained Julia Fielding. "They really want to build regional centres to get visitors from all over the world to other parts of the province and have highlighted Drumheller as one of the focus areas."travel alberta (2)The Alberta Government and Travel Alberta to focus on Drumheller to increase annual tourism revenue

The 2016-17 annual results from Travel Alberta explain that $8.5 billion in revenue were recorded, which was an increase from the year previous of 4.7 percent. 34.8 million recorded visitors to Alberta translates into a 2.1 percent increase year-over-year and 1.6 million hotel rooms were booked throughout Alberta, making up nearly a billion dollars alone in the $8.5 billion of revenue recorded.

"Travel Alberta is about marketing the province. The government is about developing products, experiences and supporting destinations," Fielding commented. "We are working with the government to build our destination and to build more products. We have a session in about two weeks with the province, Canadian Badlands and Travel Drumheller all working together to look at how we can really push Drumheller as a destination."

The report from Travel Alberta includes a goal statement that the province would like to reach by 2020, which is $10 billion in revenue through what the province calls 'goosebump moments' and 'staycations'. The province, including Drumheller, aims to accomplish this by bringing new and exciting attractions to Alberta that will attract residents and international travelers alike.

"I think we are right on the cusp," Fielding concluded. "People are really pulling together. We had the TIBRE survey so now we know what some issues are, Now we can start making plans."

To view the report in full, click this link.

More Local News

Election Has Been Called For April 16th

On Tuesday morning, the Premier of Alberta, Rachel Notley, dropped the writ and we are now preparing for an election in the Province of Alberta. The government had to call the election prior to May…

St. Anthonys Students and Families Fundraiser Dance

Everyone was line dancing and flapping their wings while raising money with the help of The Friends of St. Anthony's Parent Council.
Default Image

Fire Restrictions For Special Areas

On Tuesday morning, Special Areas has put in place a fire advisory for Special Areas 2, 3, and 4 in eastern Alberta. They advise that only necessary burns take place and that the public does not…

Town Approves New 2019 Budget

Drumheller Town Council approved the 2019 budget in a regular meeting yesterday. The goal was to cut back five per cent in their operating budget in order to keep costs down for homeowners in the…

Spike Belt Deployed During Car Chase

On Sunday, March 17, 2019, the Drumheller RCMP got a call about a stolen vehicle from Sylvan Lake that had made its way to Drumheller. "A vehicle was noted in the Walmart parking lot as stolen, it…

A Pot of Stew at the End of the Pioneer Trail Centre Rainbow

Irish eyes were smiling on the Pioneer Trail Senior Centre in Drumheller, a couple of days before beloved St. Patrick's Day.

Warm Weather Ahead for Drumheller and Surrounding areas

Birds are out chirping and it looks like finally warm weather is here for us, and for most of the prairies, it is.

RCMP Want You to Stay Safe This St. Patrick's Day

The time for the green and fun-filled celebration of Irish Heritage, and while you are celebrating your distant Irish relatives, the Drumheller RCMP are reminding you to make smart choices.

Keeping Yourself Safe from Scams

With tax season here, you may be getting a call from somebody claiming to be with the Canada Revenue Agency, or an email asking for personal information from the CRA as well.

Morrin Students Take On Germany

Once again, Morrin School is making waves, but this time, it was international. Three Morrin students. Madeline Cuncannon, Taylor Davidson, and Thomas Chapin were rewarded for their hard work…

DrumhellerOnline.com is Drumheller's only source for community news and information such as weather and classifieds.

Search the Biz Guide

Login