Earlier this year, the Province of Alberta announced that they had planned to make changes to the “Welcome To Alberta” signs that are located at many of the border crossings.
On Wednesday, May 20th the Province shared that the new designs are prepared. In a release from the Province of Alberta they share that Albertans and visitors travelling into the province will soon be greeted by a new generation of Welcome to Alberta border signs that proudly reflect Alberta’s identity as a province that is strong, free and full of opportunity.
“Our new Welcome to Alberta border signs are proudly branded with our Strong and Free motto. Whether people are travelling from our Rocky Mountains, beautiful forests or our fertile agricultural lands, these signs will greet visitors and welcome Albertans home.”
Devin Dreeshen, Minister of Transportation and Economic Corridors
For more than 40 years, Alberta’s iconic border signs have welcomed travelers entering the province from every direction. After decades of exposure to Alberta’s harsh weather conditions, the existing signs have reached the end of their usable lifespan. Alberta’s government is now moving forward with a refreshed design that is more durable and built to withstand Alberta’s climate for decades to come. The new signs will also include updated provincial branding and Alberta’s Strong and Free motto.
Alberta’s government recently issued a request for proposal for a fabricator to build a total of 22 signs to be installed at provincial border crossings. Installation of the new signs is expected to begin by fall 2026.
The new signs will cost Alberta taxpayers about $3.5 million.
-Submitted by the Province of Alberta-
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